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Generative AI with AWS

Fueling Innovation by Crafting the Language of Tomorrow with LLMs on AWS.

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Amit Puri

Advisor and Consultant

Posted on 22 Aug 23

AWS (Amazon Web Services)

AWS is investing heavily in the field of generative AI. In recent months, the company has announced several new initiatives and tools to help developers build and deploy generative AI applications.

  • Amazon SageMaker Ground Truth: This service allows developers to label data for generative AI models.
  • Amazon SageMaker Autopilot: This service automates the process of building and deploying generative AI models.
  • Amazon SageMaker Canvas: This service provides a drag-and-drop interface for building generative AI models.

Amazon Web Services (AWS) offers a wide range of Artificial Intelligence (AI) services designed to provide ready-made intelligence for applications and workflows. Here’s a detailed description of the AI services provided by AWS:

Computer Vision

  • Amazon Rekognition: Analyzes images and videos for cataloging assets, automating workflows, and extracting meaning.
  • Amazon Lookout for Vision: Detects defects and automates inspection for quality control.
  • AWS Panorama: Utilizes computer vision at the edge to improve operations and assess manufacturing quality and safety.

Automated Data Extraction and Analysis

  • Amazon Textract: Extracts text and data from documents at speed.
  • Amazon Comprehend: Maximizes the value of unstructured text with natural language processing (NLP).
  • Amazon A2I: Adds human review to ensure sensitive data accuracy and compliance.

Language AI

  • Amazon Lex: Builds chatbots and virtual agents for improved customer service.
  • Amazon Transcribe: Automates speech recognition to enhance applications and workflows.
  • Amazon Polly: Converts text into life-like speech to improve user experience and accessibility.
  • Amazon Kendra: Enhances websites and applications with natural language speech for quick searches.
  • Amazon Personalize: Customizes applications and websites for individual users.
  • Amazon Translate: Expands reach and accessibility with fast and accurate translation.

Business Metrics

  • Amazon Forecast: Forecasts business metrics using unique data types and time series data.
  • Amazon Fraud Detector: Detects online fraud and potential attacks.
  • Amazon Lookout for Metrics: Identifies data anomalies and root causes of unexpected changes.

Code and DevOps

  • Amazon DevOps Guru: Improves application availability and reduces downtime.
  • Amazon CodeGuru Reviewer: Detects bugs and assesses critical issues for higher-quality code.
  • Amazon CodeGuru Profiler: Eliminates inefficient code to improve performance and decrease costs.

Industrial AI

  • Amazon Lookout for Equipment: Detects abnormal machine conditions.
  • Amazon Monitron: Provides predictive maintenance systems, including sensors and anomaly detection.


  • Amazon Healthlake: Stores and analyzes health data for a complete view of a patient’s medical history.
  • Amazon Comprehend Medical: Extracts information from unstructured medical text quickly and accurately.

These services address common use cases such as personalized recommendations, modernizing contact centers, improving safety and security, and increasing customer engagement. They are powered by deep learning technology and do not require machine learning experience.

Generative AI on AWS encompasses a wide array of tools and applications that enhance and accelerate the creative process across various industries. Here’s an overview of some key aspects and applications of Generative AI on AWS:

  • Personalized Avatars with Amazon SageMaker Generative AI creates unique and personalized experiences, such as building personalized avatars. This enhances user engagement in the entertainment, advertising, and graphic design industries.

  • Automated Caption Creation with Amazon Kendra Amazon Kendra, an intelligent search service powered by machine learning, can be used with generative AI to automate caption creation and search for images at an enterprise scale.

  • Healthcare Summarization with Amazon SageMaker In healthcare, generative AI helps summarize vast amounts of clinical data, such as caregiver notes and electronic health records. This assists medical professionals in efficiently analyzing and extracting essential information.

  • Protein Folding Workflows for Drug Discovery Generative AI is applied to accelerate drug discovery by building protein folding workflows on Amazon SageMaker. This complex process involves screening thousands of drug candidates and evaluating leads, significantly reducing the time and cost of drug development.

  • High-Resolution Image Generation with Stable Diffusion XL Stable Diffusion XL 1.0 (SDXL 1.0) is available through Amazon SageMaker JumpStart designed for professional use. It offers enhancements like native 1024-pixel image generation at various aspect ratios, calibrated for high-resolution applications.

Generative AI on AWS is a powerful technology that allows businesses to innovate faster and reinvent customer experiences and applications. Here’s a detailed look at the offerings and capabilities of Generative AI on AWS:

Amazon Bedrock

  • Choose the Right Model: Amazon Bedrock provides a wide selection of foundation models that can be customized with your own data.
  • Security and Privacy: Amazon Bedrock ensures encryption with enterprise-grade security and access controls, adhering to responsible generative AI practices.

Cost-Effective Infrastructure

  • AWS offers the best price-performance for generative AI, powered by infrastructure like AWS Trainium, AWS Inferentia, and NVIDIA GPUs.

Build, Train, and Deploy Foundation Models

  • Amazon SageMaker: Enables building foundation models tailored to specific needs.
  • Whitepaper: Resources like whitepapers are available to maximize the value of foundation models.
  • Publicly Available Foundation Models: AWS provides a hub for publicly available foundation models.

Customer Use Cases

  • Health Solutions at Merck: Utilizing generative AI for innovative health solutions.
  • Developer Productivity with Amazon CodeWhisperer: Boosting developer productivity for Accenture.
  • Mapping the Human Brain with Allen Institute: Working with generative AI to map the human brain.
  • Image Generation at Canva: Leveraging AI to generate images.

Start Your Generative AI Journey

  • Amazon CodeWhisperer: An AI coding companion to build applications faster.
  • Generative AI Innovation Center: A platform to build new solutions and identify new use cases.

New Updates and Services

  • AWS HealthScribe: Automatically generates clinical notes.
  • Generative AI Updates from AWS Summit: Regular updates and introductions of new model providers, foundation models, and agents.

Responsible AI Practices

  • AWS is committed to advancing the responsible and secure use of AI, ensuring ethical considerations are at the forefront.

Generative AI on AWS is not just about creating new content; it’s about innovating and transforming how businesses operate. From healthcare to development, AWS’s Generative AI services are paving the way for a new era of creativity and efficiency.

Generative AI on AWS is a versatile and powerful tool leveraged across various domains to innovate and create new content. It’s backed by large models and integrated with various AWS services to provide a comprehensive solution for different business needs.

AWS is committed to making generative AI more accessible to developers. The company’s investments in generative AI are helping to make it easier for developers to build and deploy generative AI applications that can solve real-world problems.

  • Text-to-Text (T2T): Amazon Comprehend is a Natural Language Processing (NLP) service that uses machine learning to find insights in text. Amazon Comprehend
  • Text-to-Audio (T2A): Amazon Polly is a Text-to-Speech service that turns text into lifelike speech. Amazon Polly
  • Audio-to-Text (A2T): Amazon Transcribe is an Automatic speech recognition (ASR) service that converts speech into text. Amazon Transcribe

Further references

If you are interested in Citizen Development, refer to this book outline here on A Guide to Citizen Development in Microsoft 365 with Power Platform, Now, available on, Select the Amazon marketplace based on your location to purchase and read the book on Kindle or on the web
Amazon Kindle India Amazon Kindle US Amazon Kindle UK Amazon Kindle Canada Amazon Kindle Australia

If you wish to delve into GenAI, read Enter the world of Generative AI

Also, you can look at this blog post series from various sources.

  • Hackernoon
  • Hashnode
  • Medium
  • Stay tuned! on Generative AI Blog Series

    We are advocating citizen development everywhere and empowering business users (budding citizen developers) to build their own solutions without software development experience, dogfooding cutting-edge technology, experimenting, crawling, falling, failing, restarting, learning, mastering, sharing, and becoming self-sufficient.
    Please feel free to Book Time @ topmate! with our experts to get help with your Citizen Development adoption.

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